Modernization of the Hortigranjeiro Market

The Brazilian Program for the Modernization of the Hortigranjeiro Market (Prohort) was instituted by the Federal Government through Ordinance no. 339, of 11/04/2014, also from the Map.

Prohort aims to contribute to the development and modernization of the national horticultural sector, providing greater interaction between the various government agents involved and the members of the production and distribution chain, in addition to seeking to improve and expand the functions of wholesale markets.

The Program has, among its main tools, the information systems, which bring data on the commercialization of horticultural products in the main Supply Centers (Ceasas) in the country. This platform makes it possible to monitor prices, market analyses, consult historical series, identify producing regions, among other technical studies, as has already been shown by the Hortigranjeiro Bulletin, published monthly by Conab. Source: Conab

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